23 Fujifilm products win prestigious Red Dot Design Award


FUJIFILM Corporation (President Kenji Sukeno) has announced 23 Fujifilm products have won the internationally prestigious Red Dot Design Award 2020. Several products from a variety of business fields have been awarded in recognition of their excellent design quality and functionality. Furthermore, the high precision lens film for inkjet printing has earned the Innovative Product Award, awarded for products with outstanding innovation potential.

Fujifilm is proud to announce that many of its products have been awarded the Red Dot Design Award: Product Design 2020, a product design award presented by Design Zentrum Nordrhein-Westfalen based in Essen, Germany. This time, 23 products of various business fields have received the honour in recognition of not only their beautiful appearances, but also their design that facilitates outstanding functionality and performance. Among them, products of the instax instant camera series and both the X Series and GFX Series of digital cameras. Furthermore, the high precision lens film for inkjet printing OperaPass has been honoured with the Innovative Product Award, given to products with outstanding innovation potential.

In developing all of its products and services, multi-technology company Fujifilm not only pursues product functionality and performance, but also engages in design development that leverages its superior functionality and performance. Fujifilm will continue to strive to add value to its diverse range of products by developing designs that not only deliver on appearance, but also provide outstanding functionality and operability for ease of use and comfort.

The Red Dot Design Award is an international design award launched in 1955. The award is awarded for products exhibiting excellence in design innovation, functionality, ergonomics, sustainability and durability. It is recognised as one of the world's three most prestigious design awards, alongside Germany's iF design award and the United States' the International Design Excellence Awards (IDEA).

For additional information, please contact:

Hilke Witjes
Public Relations Officer
Email: pr_feg(at)fujifilm(dot)com
Mobile: +49 173 424 8675


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